It's all in the mind.

mmlYour marketing campaign is that set of activities that you use to get the word out – get the right people to know who you are, what you do, and where to find you. (Then your sales campaign takes over and converts prospects into customers.)

You can try to wing it.

But going through the same planning process as larger companies before launching your marketing campaign will pay off – perhaps by reducing your costs, and almost assuredly in getting better results for the same investment of time and money.

During the past several years I’ve advised software developers, physical therapists, dance instructors, dog trainers, consultants, and other small, usually service-oriented businesses on setting up their own marketing campaigns. Here’s what campaigns are all about, and how you can make your marketing work for you.


You can’t hit a target if you don’t know what you’re aiming …

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