It's all in the mind.

iffyIn a sluggish economy, the entrepreneurs who suffer least adjust their repertoire to a shifting marketplace. Find out which skill related to your current services is still in demand in your community. By developing this skill, you can offer it as a new service.

A classic way to hone a new capacity is by taking a course. But you can also diversify through pro bono work for a nonprofit organization you admire. Offer your talents for a project that will showcase the skill you want to refine. When the owner of a market-research firm in a small town in California needed experience working with children, she donated her services to the Boys and Girls Clubs of America.

While donating your services to a non-profit agency, you may meet its board members, usually successful business executives. It can’t hurt to have them know who you are–and they’ll appreciate your contribution …

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